How to Plan a Week’s Content on Instagram

It is a standard practice to plan and schedule your content beforehand so there is a constant flow of content on your feed and you don’t have to worry about what to post every day. However, when you do sit to plan that content, you can easily be swayed away by either an influx of ideas or a lack of. In order to help you streamline content, we have come up with a bunch of suggestions so you can brainstorm ideas and help sort your calendar.

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Having a set routine for different types of content will help you get better engagement on Instagram. Let’s explore a successful week-long schedule to help you get started. So get your content calendars out and start taking notes!

1. Post a reel every Monday with your original voice-over

Start the week by posting a reel with your own voiceover. This means you will have to make an insightful video either about your brand or information that is related to your niche or industry so that your followers have something new to learn. When you schedule this kind of content on a weekly basis, your followers will automatically look up to the next one and organically, your post engagement will improve greatly.

2. Post a music reel on Tuesday

For the second post of the week, you can rely on a reel that has either captions on the video or a process that you want to flaunt on your feed. The key is to add a piece of popular music in the background since that music will already be trending, and Instagram will push content that has that music on the video. So you will automatically have a greater chance of appearing on non-follower account feeds and increasing your followers as well. 

This video will be a chance for you to experiment and do something that is trending on social media that time around so you are not viewed as another boring business account that followers just skip and ignore. 

3. Carousel your thoughts on Wednesday

On Wednesday, share your thoughts through a carousel post and include facts and figures, opinions, or insights on how you are adding value to your community, or how your industry is booming through your efforts. Facts about your niche, or why your followers need your product/service will keep them engaged with not only your brand but your social media as well. Carousel posts are always a great idea as while reading the various slides, user tends to spend more time on your post which helps Instagram’s algorithm to identify your account as insightful and hence pushes more of your content on your follower's feed.

4. Share your thoughts on a reel for some Thursday wisdom

After two days of light content, Thursday calls for another reel with your insight. Make a reel, preferably with your face in it, speaking about something you want to share your thoughts on. It can either be a video with your product and packaging, explaining how it works, or if you are offering a service, you can talk about how it will add value to your followers’ lives. 

Content with your face in it will always perform better as people tend to be more interested in real people instead of random visuals. 

5. Jam away on your Friday reel

It’s Friday and it is time to set the weekend mood on. Make this reel fun and interactive, and add a popular piece of music just as discussed above, to make your reel perform better. Your followers are already going to be in a party mood, looking forward to all the fun. So make sure your content is in line with their moods and you are only adding up to it. 

6. Time for a carousel again on Saturday

Friday is over, and we need to bring the attention back to business. So post another carousel post so you don’t miss out on your engagement and popularity and the Instagram algorithm is maintained throughout the week. 

7. End the week with a splash of wisdom reel

Last but not least, we know reels are currently the golden content and you need to end the week with a splash of wisdom. So record your message and make it fun as well as informative. Make sure you alternate between facts, opinions, and information in your reels so you provide a complete content package throughout the week. 

Wrapping Up

That’s all from us. This is only an outline for you to work on. Do extensive research on content being posted in your niche and make sure you enjoy making the content so your followers also enjoy watching it!