How to Build a Real Estate Website in Dubai
You need a real estate business website to establish the first point of contact for your business. Yes, when 90% of product and service searches are happening online, a website can be your greatest marketing asset and customer representative.
You need a real estate business website to establish the first point of contact for your business. Yes, when 90% of product and service searches are happening online, a website can be your greatest marketing asset and customer representative.
- A website gives you increased visibility by showcasing your properties and real estate inventory.
- A website helps you build credibility by showing your testimonials
- A website helps you scale revenue, generate leads and convert online.
With these business benefits, if you’re already sold on building a business website, here is a quick blueprint to get you started: from ideas to features to hiring a web development company.
Real Estate Website Development Ideas
1. Luxury Property Marketplace
You can create a platform exclusively dedicated to luxury real estate properties, target high-net-worth individuals and luxury home buyers.
2. Commercial Property Listings
Develop a property listing website for commercial real estate for businesses, investors, and developers looking for office spaces, retail outlets, industrial properties, and more.
3. Vacation Rental Portal
Build a website where property owners can list vacation rentals, cabins, beach houses, and other holiday accommodations for travellers in specific neighbourhoods.
4. Real Estate Crowdfunding Platform
Establish a platform that allows investors to pool funds and invest in real estate projects, such as residential developments, commercial complexes, and rental properties.
5. Urban Planning and Development Hub
Create an online community and resource centre focused on urban planning, sustainable development, and revitalization projects. On this website, you can connect real estate professionals, city planners, and policymakers.
6. Real Estate Investment Education
Develop a website and offer online courses, webinars, and educational resources for individuals interested in learning about real estate investments, property management, and wealth building strategies.
7. Home Improvement and Renovation Marketplace
Launch a platform where homeowners can find contractors, architects, interior designers, and suppliers for home renovation and improvement projects.
8. Real Estate Data Analytics Services
Provide data analytics and market intelligence services to real estate professionals. This data can include insights on market trends, property valuations, demographic analysis, and investment opportunities.
9. Green Building and Sustainable Living Platform
Establish a website promoting green building practices, eco-friendly homes, and sustainable living solutions. On this website, you can connect environmentally-conscious buyers, sellers, and professionals in the real estate industry.
10.Real Estate Auction Website
Create an online auction platform for buying and selling properties through competitive bidding, offering a transparent and efficient alternative to traditional real estate transactions.
Must-Have Real Estate Website Features
When planning your website development process, remember to add property-specific features like:
- A home page outlining the type of your real estate business and how you help visitors, an about us to showcase why you’re doing this business
- Detailed property descriptions on property listings pages – include key features, financing options, neighbourhood qualities etc.
- Advanced search functionality with filters for price range, location, type of property, financing options etc.
- Direct contact forms for inquiries from owner – integrate these with CRM to keep track of leads and conversions
- Dedicated profiles for real estate agents and brokers – with bios, qualifications and contact details
- Mortgage calculators – these are tools that help estimate mortgage payments based on property price, interest rate and loan terms
- History, bookmarking and wishlisting options – so home hunters and investors can look back at the properties they had viewed and shortlisted
- Testimonials – depending on your website type, add social proof in form of reviews, properties sold, properties bought or saved specific AEDs for clients etc.
Find the Right Real Estate Website Developer
After you have decided on a real estate website idea, and listed the features you can add to your website, it’s time to hire a website developer for custom design and development.
Typically, website developers in different tech hubs of the world charge differently. Some companies charge hourly by deciding the number of required development hours in the beginning of the discovery stage. While other companies specify a total website development budget when you outsource them a project.
In any case, website development will cost you around $40 per hour in the US while $25 or even lesser if you hire from the UAE. It is recommended to hire a web development company in Dubai, especially if your business registration is in Dubai. While cost of website development is a factor, you should also consider the project management requirements, communication, time zone, cultural fit and niche experience when hiring.
How much does it cost to build a real estate business website in Dubai?
A basic real estate website with ready-made templates will cost you around AED 3000 or even lesser if you outsource the project to a website development agency in Dubai.
Intermediate websites with custom design and two to five features will cost you somewhere between AED 3500 to AED 5000.
An advanced website with custom design, robust backend, CMS and admin panel will cost you around AED 7000.
How to Monetize Your Real Estate Website
Once you have developed your website with the developer, it’s time to monetize it using a combination of money-making strategies. Here are four most common ways real estate websites earn:
- Google AdSense and affiliate marketing
- Sponsored content and featured listings
- Brokerage commissions and listing fees
- Gated data and analytics
Depending on your website and micro-niche, you can create a monetization framework based on all of these strategies and earn revenue chunks that will gradually grow in future.
Your real estate website business doesn’t stop at launching the monetization strategy and then looking at the numbers. It starts here – and then there are a myriad of options to scale this website into a fully-functional property business. With time and revenue, consider scaling your website into a progressive structure as well app development in dubai services with great authenticity and expertise and then into a highly engaging mobile application that delivers value to your regular end users. Keep growing the database of properties, add more filters, provide open and gated access to content as required and work on niche leadership.
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